The Local Media Platform
THE PUBLISHING AND DISTRIBUTION LAYER FOR LOCAL INFORMATION.
How trusted local information — articles, events, offers and business, organization and public-agency information — becomes local media and experiences people use, from city to state.
This is a view of the shared architecture, not a separate system. There is no second database and no copy of any record.
HOW IT WORKS
Information → Publishing → Distribution → Reach → Discovery → Engagement
- Step 1Working todayInformation
Articles, events, offers and business, organization and government information, each kept once as a canonical record.
See it → - Step 2Working todayPublishing
Governed publications with a recorded basis and source. One record, many presentations — never copies.
See it → - Step 3Working todayDistribution
Placement onto eligible destinations and surfaces only where a record legitimately belongs.
See it → - Step 4Partly liveReach
City, county and state experiences are live. A national experience exists in preview only and has no placement.
See it → - Step 5Working todayDiscovery
Search and local discovery across everything published.
See it → - Step 6Working todayEngagement
Interactions with published items are measured as real actions. No advertising or media-buying system exists.
See it →
HOW THE PLATFORMS RELATE
The Local Media Platform applies the information layer to publishing and distribution. It sits beside The Local Business Platform, not under it: businesses can appear in local media, but none has to.
Trusted local information.
The information platform supports two parallel platforms:
Business-facing capabilities.
Publishing, distribution and consumer-facing experiences.
Intelligence across the system. Rules-based today; agents are a future capability.
Information is foundational. Business and Media are different applications of it. AI can operate across the system.
Supporting infrastructure
WHAT THE PLATFORM LAYER ORGANIZES
Existing properties keep their own roles. The Platform layer only shows how they fit together.
The public front door.
Architecture and governance.
Local information people read.
The human-readable business record.
Stable public identities.
Search across the system.
Business guidance and intelligence.
The operating-system thesis.
The same thesis for small and mid-sized businesses.
- LocalBusinessStack.com
Reserved name for capabilities and components. Not a product yet.
We are not claiming that every part of a complete local-business software suite exists today. Steps marked “Working today” run in production; anything marked partly live, planned or conceptual is labelled as such.